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Trade Fair Design Annual 2015/16
Engelsk Paperback
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Trade Fair Design Annual 2015/16

Engelsk Paperback

584 kr
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Om denne bog
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year''s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.Text in English and German.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9783899862362
Indbinding:
Paperback
Udgave:
ISBN-10:
3899862368
Kategori:
Udg. Dato:
2 dec 2015
Længde:
21mm
Bredde:
237mm
Højde:
316mm
Forlag:
AVEdition
Oplagsdato:
2 dec 2015
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