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Traditional Media and the Internet
- The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Engelsk
Bogcover for Traditional Media and the Internet af , 9780805895216
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9780805895216
Indbinding:
Paperback
ISBN-10:
0805895213
Udg. Dato:
12 okt 2004
Størrelse i cm:
28,0 x 21,0
Oplagsdato:
12 okt 2004

Traditional Media and the Internet

- The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Engelsk
Paperback 2004
Format:

Bog beskrivelse
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet''s impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents'' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9780805895216
Indbinding:
Paperback
ISBN-10:
0805895213
Udg. Dato:
12 okt 2004
Størrelse i cm:
28,0 x 21,0
Oplagsdato:
12 okt 2004
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