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Transforming Relationship Marketing
- Strategies and Business Models in the Digital Age
Engelsk
Bogcover for Transforming Relationship Marketing af , 9780367548186
Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9780367548186
Indbinding:
Paperback
ISBN-10:
0367548186
Udg. Dato:
29 apr 2022
Størrelse i cm:
15,4 x 23,3 x 1,5
Oplagsdato:
29 apr 2022

Transforming Relationship Marketing

- Strategies and Business Models in the Digital Age
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context.

The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

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9.321,40 kr
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573 kr
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Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9780367548186
Indbinding:
Paperback
ISBN-10:
0367548186
Udg. Dato:
29 apr 2022
Størrelse i cm:
15,4 x 23,3 x 1,5
Oplagsdato:
29 apr 2022
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