Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Translating Promotional and Advertising Texts
Engelsk
Bogcover for Translating Promotional and Advertising Texts af Ira Torresi, 9781138566057
Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781138566057
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138566055
Udg. Dato:
30 dec 2020
Størrelse i cm:
15,5 x 23,5 x 2,5
Oplagsdato:
30 dec 2020
Forfatter(e):

Translating Promotional and Advertising Texts

Engelsk
Paperback 2020
Format:

Bog beskrivelse

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.

With numerous examples from a wide variety of languages and media, taken from the author''s own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts.

Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.

... Vis mere

Januarudsalg
405 kr
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781138566057
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138566055
Udg. Dato:
30 dec 2020
Størrelse i cm:
15,5 x 23,5 x 2,5
Oplagsdato:
30 dec 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge