Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Translation and Tourism
- Strategies for Effective Cross-Cultural Promotion
Engelsk
Bogcover for Translation and Tourism af Rita Wilson, M. Zain Sulaiman, 9789811363429
Specifikationer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9789811363429
Indbinding:
Hardback
ISBN-10:
9811363420
Udg. Dato:
13 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
13 mar 2019
Forfatter(e):

Translation and Tourism

- Strategies for Effective Cross-Cultural Promotion
Engelsk
Hardback 2019
Format:

Bog beskrivelse

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.   


... Vis mere

Forlags Vejl. pris
745,62 kr
Hos Booktok
738 kr
spar 1%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9789811363429
Indbinding:
Hardback
ISBN-10:
9811363420
Udg. Dato:
13 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
13 mar 2019
Forfatter(e):
Finder produkter...
Kategori sammenhænge