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Transmedia Brand Storytelling

- Immersive Experiences from Theory to Practice
Engelsk Hardback

Transmedia Brand Storytelling

- Immersive Experiences from Theory to Practice
Engelsk Hardback

329 kr
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Om denne bog
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
Product detaljer
Sprog:
Engelsk
Sider:
281
ISBN-13:
9789819940004
Indbinding:
Hardback
Udgave:
ISBN-10:
9819940001
Kategori:
Udg. Dato:
5 okt 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
5 okt 2023
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