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Transmedia Brand Storytelling
- Immersive Experiences from Theory to Practice
Engelsk
Bogcover for Transmedia Brand Storytelling af Richie Barker, Karen E. Sutherland, 9789819940004
Specifikationer
Sprog:
Engelsk
Sider:
281
ISBN-13:
9789819940004
Indbinding:
Hardback
ISBN-10:
9819940001
Kategori:
Udg. Dato:
5 okt 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 okt 2023

Transmedia Brand Storytelling

- Immersive Experiences from Theory to Practice
Engelsk
Hardback 2023
Format:

Bog beskrivelse

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
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Specifikationer
Sprog:
Engelsk
Sider:
281
ISBN-13:
9789819940004
Indbinding:
Hardback
ISBN-10:
9819940001
Kategori:
Udg. Dato:
5 okt 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 okt 2023
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