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Tribal Marketing, Tribal Branding
- An expert guide to the brand co-creation process
Engelsk
Bogcover for Tribal Marketing, Tribal Branding af Brendan Richardson, 9781349350094
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781349350094
Indbinding:
Paperback
ISBN-10:
1349350095
Udg. Dato:
1 jan 2013
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 jan 2013
Forfatter(e):

Tribal Marketing, Tribal Branding

- An expert guide to the brand co-creation process
Engelsk
Paperback 2013
Format:

Bog beskrivelse
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781349350094
Indbinding:
Paperback
ISBN-10:
1349350095
Udg. Dato:
1 jan 2013
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 jan 2013
Forfatter(e):
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