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Trust in German-Chinese Business Cooperation
- Insights and Lessons to Be Learned
Engelsk Paperback

Trust in German-Chinese Business Cooperation

- Insights and Lessons to Be Learned
Engelsk Paperback

335 kr
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Om denne bog

What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incentives, and the cultural compatibility of the joint venture partners, the role of one factor in the successful establishment and management of joint ventures is critical: the mutual trust among the managers involved.

This book explores how to establish, develop, and continue to nurture mutual trust between the managers of German and Chinese joint ventures. A series of guided interviews conducted by the authors reveals assessments of Chinese and European executives about their mutual trust in the context of the cultural differences between the two countries, the worldviews characterizing China and Germany, and their impact on the behavior of their executives. The authors then use these judgements from the interviews to make recommendations for action to build more successful cooperation in German-Chinese business cooperation in future joint enterprises.

Trust in German-Chinese Business Cooperation is essential reading for managers of international companies and students of business management, business psychology and intercultural management.

Product detaljer
Sprog:
Engelsk
Sider:
167
ISBN-13:
9783111344409
Indbinding:
Paperback
Udgave:
ISBN-10:
3111344401
Udg. Dato:
21 apr 2025
Længde:
11mm
Bredde:
294mm
Højde:
238mm
Forlag:
De Gruyter
Oplagsdato:
21 apr 2025
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