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Trustworthy Online Controlled Experiments
- A Practical Guide to A/B Testing
Engelsk Paperback

Trustworthy Online Controlled Experiments

- A Practical Guide to A/B Testing
Engelsk Paperback

351 kr
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6 - 8 hverdage

Om denne bog
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman''s law • Understand how statistical issues play out in practice.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781108724265
Indbinding:
Paperback
Udgave:
ISBN-10:
1108724264
Kategori:
Udg. Dato:
2 apr 2020
Længde:
19mm
Bredde:
226mm
Højde:
152mm
Forlag:
Cambridge University Press
Oplagsdato:
2 apr 2020
Forfatter(e):
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