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Understanding Buying Behaviour of Indian Families
Engelsk Paperback
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Understanding Buying Behaviour of Indian Families

Engelsk Paperback

507 kr
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Om denne bog
How do consumers make purchase decisions is a fascinating subject to be studied. Family, as a conglomerate of several individuals, influences the purchase of various products. The influence of family in the purchase decision-making depends upon the cultural background. Though vast literature on the subject is available on Western society, there is a dearth of material on purchase behaviour of Indian families. This book attempts to fill this gap. It provides a comprehensive analysis of the purchase behaviour of Indian households in terms of a select category of consumer durables. It makes useful suggestions for devising appropriate marketing strategies.
Product detaljer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9788177080278
Indbinding:
Paperback
Udgave:
ISBN-10:
817708027X
Kategori:
Udg. Dato:
1 jan 2002
Længde:
22mm
Bredde:
223mm
Højde:
154mm
Forlag:
New Century Publications
Oplagsdato:
1 jan 2002
Forfatter(e):
Oversætter:
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