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Understanding Consumer Decision Making
- The Means-end Approach To Marketing and Advertising Strategy
Engelsk
Bogcover for Understanding Consumer Decision Making af , 9780805817317
Specifikationer
Sprog:
Engelsk
Sider:
466
ISBN-13:
9780805817317
Indbinding:
Paperback
ISBN-10:
080581731X
Kategori:
Udg. Dato:
1 maj 2001
Størrelse i cm:
22,9 x 15,2 x 2,6
Oplagsdato:
1 maj 2001

Understanding Consumer Decision Making

- The Means-end Approach To Marketing and Advertising Strategy
Engelsk
Paperback 2001
Format:

Bog beskrivelse
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
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Specifikationer
Sprog:
Engelsk
Sider:
466
ISBN-13:
9780805817317
Indbinding:
Paperback
ISBN-10:
080581731X
Kategori:
Udg. Dato:
1 maj 2001
Størrelse i cm:
22,9 x 15,2 x 2,6
Oplagsdato:
1 maj 2001
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