Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Understanding Corporate Communications
Engelsk
Bogcover for Understanding Corporate Communications af Yevgen Zagorulko, Dmytro Oltarzhevskyi, 9781032777610
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781032777610
Indbinding:
Paperback
ISBN-10:
1032777613
Udg. Dato:
4 mar 2025
Størrelse i cm:
15,1 x 22,9 x 1,8
Oplagsdato:
4 mar 2025

Understanding Corporate Communications

Engelsk
Paperback 2025
Format:

Bog beskrivelse

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

This book focuses on corporate communications as the art and craft of managing a company''s behaviour and effective communication in society. It examines corporate communications'' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models. The book''s main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualized style accessible to a wide readership.

This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

... Vis mere

Forlags Vejl. pris
500,93 kr
Hos Booktok
443 kr
spar 12%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781032777610
Indbinding:
Paperback
ISBN-10:
1032777613
Udg. Dato:
4 mar 2025
Størrelse i cm:
15,1 x 22,9 x 1,8
Oplagsdato:
4 mar 2025
Finder produkter...
Kategori sammenhænge