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Understanding Marketing

Af: Mark Davies Engelsk Paperback

Understanding Marketing

Af: Mark Davies Engelsk Paperback
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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9780134904672
Indbinding: Paperback
Udgave:
ISBN-10: 0134904672
Kategori: Salg og marketing
Udg. Dato: 26 sep 1997
Længde: 23mm
Bredde: 171mm
Højde: 233mm
Forlag: Pearson Education (US)
Oplagsdato: 26 sep 1997
Forfatter(e): Mark Davies
Forfatter(e) Mark Davies


Kategori Salg og marketing


ISBN-13 9780134904672


Sprog Engelsk


Indbinding Paperback


Sider 400


Udgave


Længde 23mm


Bredde 171mm


Højde 233mm


Udg. Dato 26 sep 1997


Oplagsdato 26 sep 1997


Forlag Pearson Education (US)

Kategori sammenhænge