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Understanding Service Consumers
Engelsk
Bogcover for Understanding Service Consumers af Jochen Wirtz, 9781944659097
Specifikationer
Sprog:
Engelsk
Sider:
56
ISBN-13:
9781944659097
Indbinding:
Paperback
ISBN-10:
1944659099
Udg. Dato:
17 sep 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
17 sep 2017
Forfatter(e):

Understanding Service Consumers

Engelsk
Paperback 2017
Format:

Bog beskrivelse

 

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
56
ISBN-13:
9781944659097
Indbinding:
Paperback
ISBN-10:
1944659099
Udg. Dato:
17 sep 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
17 sep 2017
Forfatter(e):
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