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Understanding the Consumer
- A Psychological Approach
Engelsk
Bogcover for Understanding the Consumer af David A. Statt, 9780333660638
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780333660638
Indbinding:
Paperback
ISBN-10:
0333660633
Udg. Dato:
5 mar 1997
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
5 mar 1997
Forfatter(e):

Understanding the Consumer

- A Psychological Approach
Engelsk
Paperback 1997
Format:

Bog beskrivelse
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780333660638
Indbinding:
Paperback
ISBN-10:
0333660633
Udg. Dato:
5 mar 1997
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
5 mar 1997
Forfatter(e):
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