Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Understanding the Hospitality Consumer
Engelsk
Bogcover for Understanding the Hospitality Consumer af Alastair Williams, 9780750652490
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780750652490
Indbinding:
Paperback
ISBN-10:
0750652497
Udg. Dato:
14 maj 2002
Størrelse i cm:
23,4 x 15,6 x 1,4
Oplagsdato:
14 maj 2002
Forfatter(e):

Understanding the Hospitality Consumer

Engelsk
Paperback 2002
Format:

Bog beskrivelse
''Understanding the Hospitality Consumer'' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today''s marketing techniques.

Using industry based case studies and examples ''Understanding the Hospitality Consumer'' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book''s targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.










... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
508 kr
spar 95%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780750652490
Indbinding:
Paperback
ISBN-10:
0750652497
Udg. Dato:
14 maj 2002
Størrelse i cm:
23,4 x 15,6 x 1,4
Oplagsdato:
14 maj 2002
Forfatter(e):
Finder produkter...
Kategori sammenhænge