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Understanding the Older Consumer
- The Grey Market
Engelsk
Bogcover for Understanding the Older Consumer af Barrie Gunter, 9780415186445
Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9780415186445
Indbinding:
Paperback
ISBN-10:
0415186447
Udg. Dato:
3 sep 1998
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
3 sep 1998
Forfatter(e):

Understanding the Older Consumer

- The Grey Market
Engelsk
Paperback 1998
Format:

Bog beskrivelse
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people''s lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
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Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9780415186445
Indbinding:
Paperback
ISBN-10:
0415186447
Udg. Dato:
3 sep 1998
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
3 sep 1998
Forfatter(e):
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