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Unfiltered Marketing
- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
Engelsk
Bogcover for Unfiltered Marketing af Paul Leinberger, Stephen Denny, 9781632651785
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781632651785
Indbinding:
Paperback
ISBN-10:
1632651785
Kategori:
Udg. Dato:
25 nov 2020
Størrelse i cm:
15,3 x 22,7 x 2,1
Oplagsdato:
25 nov 2020

Unfiltered Marketing

- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
Engelsk
Paperback 2020
Format:

Bog beskrivelse
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in UNFILTERED MARKETING. Drawing on four years of global research, authors, Denny and Leinberger, have developed a comprehensive five-step process for successfully rehumanising the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world and executives must rework their brand to be (2) unscripted (3) in-process and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy and others.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781632651785
Indbinding:
Paperback
ISBN-10:
1632651785
Kategori:
Udg. Dato:
25 nov 2020
Størrelse i cm:
15,3 x 22,7 x 2,1
Oplagsdato:
25 nov 2020
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