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UNMET NEEDS OF ENTREPRENEURSHIP
- Why Entrepreneurs Do What They Do
Engelsk Paperback

UNMET NEEDS OF ENTREPRENEURSHIP

- Why Entrepreneurs Do What They Do
Engelsk Paperback

163 kr
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Om denne bog
What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are? These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers and position their offerings. The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.
Product detaljer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9788129151124
Indbinding:
Paperback
Udgave:
ISBN-10:
812915112X
Udg. Dato:
20 jan 2018
Længde:
16mm
Bredde:
198mm
Højde:
130mm
Forlag:
Rupa Publications India Pvt. Ltd
Oplagsdato:
20 jan 2018
Forfatter(e):
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