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Unpacking Micro-Influence within the Australian Creative Sectors
- A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Engelsk
Bogcover for Unpacking Micro-Influence within the Australian Creative Sectors af Lisa Harrison, 9789819759132
Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9789819759132
Indbinding:
Hardback
ISBN-10:
9819759137
Kategori:
Udg. Dato:
1 okt 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 okt 2024
Forfatter(e):

Unpacking Micro-Influence within the Australian Creative Sectors

- A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Engelsk
Hardback 2024
Format:

Bog beskrivelse

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9789819759132
Indbinding:
Hardback
ISBN-10:
9819759137
Kategori:
Udg. Dato:
1 okt 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 okt 2024
Forfatter(e):
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