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User Experience Is Brand Experience
- The Psychology Behind Successful Digital Products and Services
Engelsk
Bogcover for User Experience Is Brand Experience af Katharina Holl, Pamela Zotz, Andreas Riener, Felix van de Sand, Anna-Katharina Frison, 9783030298678
Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9783030298678
Indbinding:
Hardback
ISBN-10:
3030298671
Kategori:
Udg. Dato:
21 nov 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
21 nov 2019

User Experience Is Brand Experience

- The Psychology Behind Successful Digital Products and Services
Engelsk
Hardback 2019
Format:

Bog beskrivelse
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
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Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9783030298678
Indbinding:
Hardback
ISBN-10:
3030298671
Kategori:
Udg. Dato:
21 nov 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
21 nov 2019
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