Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
User Experience Is Brand Experience
- The Psychology Behind Successful Digital Products and Services
Engelsk
Bogcover for User Experience Is Brand Experience af Pamela Zotz, Katharina Holl, Andreas Riener, Felix van de Sand, Anna-Katharina Frison, 9783030298708
Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9783030298708
Indbinding:
Paperback
ISBN-10:
3030298701
Kategori:
Udg. Dato:
21 nov 2020
Størrelse i cm:
23,5 x 15,7 x 1,4
Oplagsdato:
21 nov 2020

User Experience Is Brand Experience

- The Psychology Behind Successful Digital Products and Services
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a ''UX identity scale'' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.



... Vis mere

Forlags Vejl. pris
524,24 kr
Hos Booktok
409 kr
spar 22%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9783030298708
Indbinding:
Paperback
ISBN-10:
3030298701
Kategori:
Udg. Dato:
21 nov 2020
Størrelse i cm:
23,5 x 15,7 x 1,4
Oplagsdato:
21 nov 2020
Finder produkter...
Kategori sammenhænge