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User-Oriented Appropriateness
- A Theoretical Model of Written Text on Facebook for Improved PR Communication
Engelsk Paperback

User-Oriented Appropriateness

- A Theoretical Model of Written Text on Facebook for Improved PR Communication
Engelsk Paperback

441 kr
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Om denne bog
Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. 
Product detaljer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9783658299989
Indbinding:
Paperback
Udgave:
ISBN-10:
3658299983
Kategori:
Udg. Dato:
4 apr 2020
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
4 apr 2020
Forfatter(e):
Oversætter:
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