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Utopian Images and Narratives in Advertising

- Dreams for Sale
Engelsk Paperback

Utopian Images and Narratives in Advertising

- Dreams for Sale
Engelsk Paperback
Tjek vores konkurrenters priser
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
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The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9780739198322
Indbinding: Paperback
Udgave:
ISBN-10: 0739198327
Udg. Dato: 9 jun 2014
Længde: 22mm
Bredde: 230mm
Højde: 153mm
Forlag: Lexington Books
Oplagsdato: 9 jun 2014
Forfatter(e):
Forfatter(e)


Kategori Medievidenskab: reklame og samfund


ISBN-13 9780739198322


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 22mm


Bredde 230mm


Højde 153mm


Udg. Dato 9 jun 2014


Oplagsdato 9 jun 2014


Forlag Lexington Books

Kategori sammenhænge