Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Value Chain Marketing
- A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Engelsk
Bogcover for Value Chain Marketing af Stephanie Hintze, 9783319384788
Specifikationer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9783319384788
Indbinding:
Paperback
ISBN-10:
3319384783
Udg. Dato:
24 sep 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
24 sep 2016
Forfatter(e):

Value Chain Marketing

- A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Engelsk
Paperback 2016
Format:

Bog beskrivelse
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
... Vis mere

Forlags Vejl. pris
524,24 kr
Hos Booktok
409 kr
spar 22%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9783319384788
Indbinding:
Paperback
ISBN-10:
3319384783
Udg. Dato:
24 sep 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
24 sep 2016
Forfatter(e):
Finder produkter...
Kategori sammenhænge