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Video Economics
Engelsk Hardback

Video Economics

Engelsk Hardback

710 kr
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Om denne bog
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.
Product detaljer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780674937161
Indbinding:
Hardback
Udgave:
ISBN-10:
0674937163
Udg. Dato:
1 apr 1992
Længde:
0mm
Bredde:
156mm
Højde:
235mm
Forlag:
Harvard University Press
Oplagsdato:
1 apr 1992
Forfatter(e):
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