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Viral Loop
Engelsk
Bogcover for Viral Loop af Adam Penenberg, 9780340918692
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780340918692
Indbinding:
Paperback
ISBN-10:
0340918691
Udg. Dato:
19 aug 2010
Størrelse i cm:
19,7 x 12,9 x 1,9
Oplagsdato:
19 aug 2010
Forfatter(e):
Paperback 2010
Format:

Bog beskrivelse

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year''s word-of-mouth sensation.

This is the first to analyze the power of the ''pass-it-on'' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model''s reliance on replication: what''s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can''t share your photos? Where''s the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later...

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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780340918692
Indbinding:
Paperback
ISBN-10:
0340918691
Udg. Dato:
19 aug 2010
Størrelse i cm:
19,7 x 12,9 x 1,9
Oplagsdato:
19 aug 2010
Forfatter(e):
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