Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Vision Aids in America
- A Social History of Eyewear and Sight Correction Since 1900
Engelsk Paperback
Vision Aids in America
- A Social History of Eyewear and Sight Correction Since 1900
Engelsk Paperback

335 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.

Product detaljer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780786462919
Indbinding:
Paperback
Udgave:
ISBN-10:
0786462914
Udg. Dato:
6 apr 2011
Længde:
11mm
Bredde:
152mm
Højde:
229mm
Forlag:
McFarland & Co Inc
Oplagsdato:
6 apr 2011
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge