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Vision Aids in America
- A Social History of Eyewear and Sight Correction Since 1900
Engelsk
Bogcover for Vision Aids in America af Kerry Segrave, 9780786462919
Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780786462919
Indbinding:
Paperback
ISBN-10:
0786462914
Udg. Dato:
6 apr 2011
Størrelse i cm:
22,9 x 15,2 x 1,1
Oplagsdato:
6 apr 2011
Forfatter(e):

Vision Aids in America

- A Social History of Eyewear and Sight Correction Since 1900
Engelsk
Paperback 2011
Format:

Bog beskrivelse

This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.

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Specifikationer
Sprog:
Engelsk
Sider:
218
ISBN-13:
9780786462919
Indbinding:
Paperback
ISBN-10:
0786462914
Udg. Dato:
6 apr 2011
Størrelse i cm:
22,9 x 15,2 x 1,1
Oplagsdato:
6 apr 2011
Forfatter(e):
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