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Visual Communication
- Insights and Strategies
Engelsk
Bogcover for Visual Communication af Margaret Duffy, Janis Teruggi Page, 9781119226475
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781119226475
Indbinding:
Paperback
ISBN-10:
1119226473
Udg. Dato:
8 jul 2021
Størrelse i cm:
18,3 x 25,3 x 2,3
Oplagsdato:
8 jul 2021

Visual Communication

- Insights and Strategies
Engelsk
Paperback 2021
Format:

Bog beskrivelse
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imageryIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gainedCombines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781119226475
Indbinding:
Paperback
ISBN-10:
1119226473
Udg. Dato:
8 jul 2021
Størrelse i cm:
18,3 x 25,3 x 2,3
Oplagsdato:
8 jul 2021
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