Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Visual Identity
- Promoting and Protecting the Public Face of an Organization
Engelsk
Bogcover for Visual Identity af Susan Westcott Alessandri, 9780765622679
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9780765622679
Indbinding:
Paperback
ISBN-10:
076562267X
Kategori:
PR
Udg. Dato:
15 okt 2009
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
15 okt 2009

Visual Identity

- Promoting and Protecting the Public Face of an Organization
Engelsk
Paperback 2009
Format:

Bog beskrivelse
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization''s visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
620 kr
spar 93%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9780765622679
Indbinding:
Paperback
ISBN-10:
076562267X
Kategori:
PR
Udg. Dato:
15 okt 2009
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
15 okt 2009
Finder produkter...
Kategori sammenhænge