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Visual Merchandising for Fashion
Engelsk
Bogcover for Visual Merchandising for Fashion af Jonathan Baker, Sarah Bailey, 9781350071599
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781350071599
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350071595
Kategori:
Udg. Dato:
18 nov 2021
Størrelse i cm:
22,9 x 16,2 x 1,5
Oplagsdato:
18 nov 2021
Forfatter(e):

Visual Merchandising for Fashion

Engelsk
Paperback 2021
Format:

Bog beskrivelse

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781350071599
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350071595
Kategori:
Udg. Dato:
18 nov 2021
Størrelse i cm:
22,9 x 16,2 x 1,5
Oplagsdato:
18 nov 2021
Forfatter(e):
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