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Wanghong as Social Media Entertainment in China

Af: David Craig, Stuart Cunningham, Jian Lin Engelsk Paperback

Wanghong as Social Media Entertainment in China

Af: David Craig, Stuart Cunningham, Jian Lin Engelsk Paperback
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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo.  Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.


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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo.  Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.


Produktdetaljer
Sprog: Engelsk
Sider: 197
ISBN-13: 9783030653781
Indbinding: Paperback
Udgave:
ISBN-10: 3030653781
Kategori: Kulturstudier
Udg. Dato: 26 feb 2022
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 26 feb 2022
Forfatter(e) David Craig, Stuart Cunningham, Jian Lin


Kategori Kulturstudier


ISBN-13 9783030653781


Sprog Engelsk


Indbinding Paperback


Sider 197


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 26 feb 2022


Oplagsdato 26 feb 2022


Forlag Springer Nature Switzerland AG

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