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Web Analytics Strategies for Information Professionals
- A LITA Guide
Engelsk
Bogcover for Web Analytics Strategies for Information Professionals af Nina McHale, Tabatha Farney, 9781555708979
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781555708979
Indbinding:
Paperback
ISBN-10:
1555708978
Udg. Dato:
30 apr 2013
Størrelse i cm:
15,4 x 22,8 x 1,6
Serie:
Oplagsdato:
30 apr 2013
Forfatter(e):

Web Analytics Strategies for Information Professionals

- A LITA Guide
Engelsk
Paperback 2013
Format:

Bog beskrivelse
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781555708979
Indbinding:
Paperback
ISBN-10:
1555708978
Udg. Dato:
30 apr 2013
Størrelse i cm:
15,4 x 22,8 x 1,6
Serie:
Oplagsdato:
30 apr 2013
Forfatter(e):
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