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What I Didn't Learn in Business School
- How Strategy Works in the Real World
Af: Trish Gorman Clifford, Jay Barney
Engelsk
Bogcover for What I Didn't Learn in Business School af Trish Gorman Clifford, Jay Barney, 9781422157633
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781422157633
Indbinding:
Hardback
ISBN-10:
1422157636
Kategori:
Udg. Dato:
12 okt 2010
Størrelse i cm:
24,0 x 16,6 x 2,4
Forlag:
Oplagsdato:
12 okt 2010
Forfatter(e):
Genre:

What I Didn't Learn in Business School

- How Strategy Works in the Real World
Af: Trish Gorman Clifford, Jay Barney
Engelsk
Hardback 2010
Format:
Hardback
Bog beskrivelse
Meet Justin Campbell. He''s a new MBA graduate who''s landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don''t help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

Justin and his cohorts aren''t "real"--What I Didn''t Learn in Business School is a business novel. But they''re realistic: they''re just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company''s strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It''s a compelling read--whether you''re an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.



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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781422157633
Indbinding:
Hardback
ISBN-10:
1422157636
Kategori:
Udg. Dato:
12 okt 2010
Størrelse i cm:
24,0 x 16,6 x 2,4
Forlag:
Oplagsdato:
12 okt 2010
Forfatter(e):
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