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What Is Strategy and Does It Matter?
Engelsk
Bogcover for What Is Strategy and Does It Matter? af Richard Whittington, 9781861523778
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781861523778
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1861523777
Udg. Dato:
21 dec 2000
Størrelse i cm:
23,1 x 16,3 x 0,9
Oplagsdato:
21 dec 2000
Forfatter(e):

What Is Strategy and Does It Matter?

Engelsk
Paperback 2000
Format:

Bog beskrivelse
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781861523778
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1861523777
Udg. Dato:
21 dec 2000
Størrelse i cm:
23,1 x 16,3 x 0,9
Oplagsdato:
21 dec 2000
Forfatter(e):
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