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What We Value
- The Neuroscience of Choice and Change
Engelsk Hardback
What We Value
- The Neuroscience of Choice and Change
Engelsk Hardback

315 kr
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Om denne bog
''One of my favourite neuroscientists'' ANGELA DUCKWORTH, author of GRIT''Intellectually penetrating and beautifully written'' ROBERT CIALDINI, author of INFLUENCEOur choices shape who we are - but what determines how we make our choices?In the tumult of everyday life, it''s easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives.Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781800814653
Indbinding:
Hardback
Udgave:
ISBN-10:
1800814658
Udg. Dato:
10 apr 2025
Længde:
29mm
Bredde:
163mm
Højde:
242mm
Forlag:
Profile Books Ltd
Oplagsdato:
10 apr 2025
Forfatter(e):
Books from the same author
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