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When MBAs Rule the Newsroom
- How the Marketers and Managers Are Reshaping Today's Media
Engelsk Hardback

When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media
Engelsk Hardback

1.025 kr
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Om denne bog
Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.
Product detaljer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9780231080484
Indbinding:
Hardback
Udgave:
ISBN-10:
0231080484
Udg. Dato:
29 jul 1993
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
Columbia University Press
Oplagsdato:
29 jul 1993
Forfatter(e):
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