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When MBAs Rule the Newsroom
- How the Marketers and Managers Are Reshaping Today's Media
Engelsk Paperback

When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media
Engelsk Paperback

302 kr
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Om denne bog
This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.
Product detaljer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9780231080491
Indbinding:
Paperback
Udgave:
ISBN-10:
0231080492
Udg. Dato:
23 nov 1995
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
Columbia University Press
Oplagsdato:
23 nov 1995
Forfatter(e):
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