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When MBAs Rule the Newsroom
- How the Marketers and Managers Are Reshaping Today's Media
Engelsk
Bogcover for When MBAs Rule the Newsroom af Doug Underwood, 9780231080491
Specifikationer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9780231080491
Indbinding:
Paperback
ISBN-10:
0231080492
Udg. Dato:
23 nov 1995
Størrelse i cm:
Oplagsdato:
23 nov 1995
Forfatter(e):

When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media
Engelsk
Paperback 1995
Format:

Bog beskrivelse
This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.
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Specifikationer
Sprog:
Engelsk
Sider:
259
ISBN-13:
9780231080491
Indbinding:
Paperback
ISBN-10:
0231080492
Udg. Dato:
23 nov 1995
Størrelse i cm:
Oplagsdato:
23 nov 1995
Forfatter(e):
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