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Which Customers Pay?
- Predicting Value Pre and Post Sales
Engelsk Paperback
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Which Customers Pay?

- Predicting Value Pre and Post Sales
Engelsk Paperback

441 kr
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The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.

Product detaljer
Sprog:
Engelsk
Sider:
191
ISBN-13:
9783658281366
Indbinding:
Paperback
Udgave:
ISBN-10:
3658281367
Kategori:
Udg. Dato:
2 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
2 okt 2019
Forfatter(e):
Oversætter:
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