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Why Marketing to Women Doesn't Work
- Using Market Segmentation to Understand Consumer Needs
Engelsk
Bogcover for Why Marketing to Women Doesn't Work af J. Darroch, 9781349471034
Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9781349471034
Indbinding:
Paperback
ISBN-10:
1349471038
Udg. Dato:
1 jan 2014
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2014
Forfatter(e):

Why Marketing to Women Doesn't Work

- Using Market Segmentation to Understand Consumer Needs
Engelsk
Paperback 2014
Format:

Bog beskrivelse
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9781349471034
Indbinding:
Paperback
ISBN-10:
1349471038
Udg. Dato:
1 jan 2014
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2014
Forfatter(e):
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