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Why People (Don’t) Buy
- The Go and Stop Signals
Engelsk
Bogcover for Why People (Don’t) Buy af Amitav Chakravarti, Manoj Thomas, 9781349499878
Specifikationer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9781349499878
Indbinding:
Paperback
ISBN-10:
1349499870
Udg. Dato:
13 apr 2016
Størrelse i cm:
21,4 x 13,8 x 1,7
Oplagsdato:
13 apr 2016

Why People (Don’t) Buy

- The Go and Stop Signals
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Specifikationer
Sprog:
Engelsk
Sider:
223
ISBN-13:
9781349499878
Indbinding:
Paperback
ISBN-10:
1349499870
Udg. Dato:
13 apr 2016
Størrelse i cm:
21,4 x 13,8 x 1,7
Oplagsdato:
13 apr 2016
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