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WIN-WIN-HOUSE
- How to Move Marketing In-House and Have the Best of Both Worlds
5
(4)
Engelsk
Bogcover for WIN-WIN-HOUSE af Kasper Sierslev, Peer Brændholt, 9788740419054
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9788740419054
Indbinding:
Paperback
Udgave:
4
ISBN-10:
8740419053
Udg. Dato:
9 maj 2022
Størrelse i cm:
32,0 x 20,0 x 1,8
Oplagsdato:
9 maj 2022
Originalsprog:
null

WIN-WIN-HOUSE

- How to Move Marketing In-House and Have the Best of Both Worlds
5
(4)
Engelsk
Paperback 2022
Format:

Bog beskrivelse
Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time. This book explains how to move marketing in-house and have the best of both worlds. It goes through the pros and cons, the roles and competencies needed, and how to use external agencies to strengthen your marketing setup. In short, this book tells you how to move marketing in-house and have the best of both worlds.
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248,55 kr
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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9788740419054
Indbinding:
Paperback
Udgave:
4
ISBN-10:
8740419053
Udg. Dato:
9 maj 2022
Størrelse i cm:
32,0 x 20,0 x 1,8
Oplagsdato:
9 maj 2022
Originalsprog:
null
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