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Wine Marketing
Engelsk
Bogcover for Wine Marketing af C. Michael Hall, Richard Mitchell, 9780750654203
Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780750654203
Indbinding:
Paperback
ISBN-10:
0750654201
Udg. Dato:
24 sep 2007
Størrelse i cm:
23,3 x 16,6 x 2,0
Oplagsdato:
24 sep 2007

Wine Marketing

Engelsk
Paperback 2007
Format:

Bog beskrivelse
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* ''How to'' and ''how not to'' case studies based on international examples
* A guide to further reading and websites
* ''Issues to consider when marketing'' section as a means of self-evaluation

''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.





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Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780750654203
Indbinding:
Paperback
ISBN-10:
0750654201
Udg. Dato:
24 sep 2007
Størrelse i cm:
23,3 x 16,6 x 2,0
Oplagsdato:
24 sep 2007
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