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Wine Positioning
- A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Engelsk
Bogcover for Wine Positioning af Pierre Mora, 9783319796345
Specifikationer
Sprog:
Engelsk
Sider:
219
ISBN-13:
9783319796345
Indbinding:
Paperback
ISBN-10:
3319796348
Udg. Dato:
28 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
28 mar 2019
Forfatter(e):

Wine Positioning

- A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Engelsk
Paperback 2019
Format:

Bog beskrivelse
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
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Specifikationer
Sprog:
Engelsk
Sider:
219
ISBN-13:
9783319796345
Indbinding:
Paperback
ISBN-10:
3319796348
Udg. Dato:
28 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
28 mar 2019
Forfatter(e):
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