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Wings of Change
- How the World's Biggest Energy Drink Manufacturer Made a Mark in Football
Engelsk
Bogcover for Wings of Change af Karan Tejwani, 9781836800118
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781836800118
Indbinding:
Paperback
ISBN-10:
1836800118
Kategori:
Udg. Dato:
28 okt 2024
Størrelse i cm:
13,8 x 21,6 x 1,9
Oplagsdato:
28 okt 2024
Forfatter(e):
Genre:

Wings of Change

- How the World's Biggest Energy Drink Manufacturer Made a Mark in Football
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Wings of Change is the story of how the world''s biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colours and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honour the history of their former team. Similar projects soon followed in New York, Leipzig, Sao Paulo and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull''s two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies and innovations.

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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781836800118
Indbinding:
Paperback
ISBN-10:
1836800118
Kategori:
Udg. Dato:
28 okt 2024
Størrelse i cm:
13,8 x 21,6 x 1,9
Oplagsdato:
28 okt 2024
Forfatter(e):
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