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Winning American Hearts and Minds
- China’s Image Building Efforts in the 21st Century
Engelsk
Bogcover for Winning American Hearts and Minds af Xiuli Wang, 9789811531866
Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9789811531866
Indbinding:
Paperback
Udgave:
ISBN-10:
9811531862
Kategori:
Udg. Dato:
31 jan 2021
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
31 jan 2021
Forfatter(e):

Winning American Hearts and Minds

- China’s Image Building Efforts in the 21st Century
Engelsk
Paperback
Format:

Om denne bog
This book explores the effectiveness of the Chinese government''s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public''s view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders'' foreign visits, Chinese media''s overseas expansion, Confucius institutes, global mega events, and Chinese government''s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. 

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Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9789811531866
Indbinding:
Paperback
Udgave:
ISBN-10:
9811531862
Kategori:
Udg. Dato:
31 jan 2021
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
31 jan 2021
Forfatter(e):
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