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Winning Global Markets
- How Businesses Invest and Prosper in the World's High-Growth Cities
Engelsk
Bogcover for Winning Global Markets af Philip Kotler, Milton  USA) Kotler, 9781118893814
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781118893814
Indbinding:
Hardback
ISBN-10:
1118893816
Kategori:
Udg. Dato:
7 okt 2014
Størrelse i cm:
23,7 x 15,7 x 2,5
Oplagsdato:
7 okt 2014

Winning Global Markets

- How Businesses Invest and Prosper in the World's High-Growth Cities
Engelsk
Hardback 2014
Format:

Bog beskrivelse
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781118893814
Indbinding:
Hardback
ISBN-10:
1118893816
Kategori:
Udg. Dato:
7 okt 2014
Størrelse i cm:
23,7 x 15,7 x 2,5
Oplagsdato:
7 okt 2014
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