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Women, Consumption and Paradox
Engelsk
Bogcover for Women, Consumption and Paradox af , 9780367186128
Specifikationer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9780367186128
Indbinding:
Paperback
ISBN-10:
0367186128
Udg. Dato:
6 maj 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
6 maj 2020

Women, Consumption and Paradox

Engelsk
Paperback 2020
Format:

Bog beskrivelse

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

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Specifikationer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9780367186128
Indbinding:
Paperback
ISBN-10:
0367186128
Udg. Dato:
6 maj 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
6 maj 2020
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