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Words that Sell, Revised and Expanded Edition

Af: Richard Bayan Engelsk Paperback

Words that Sell, Revised and Expanded Edition

Af: Richard Bayan Engelsk Paperback
Tjek vores konkurrenters priser

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You''ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget''s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You''ll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don''t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You''re worth it * Don''t fall for... * We make life easier * You''re one of a select few... * discriminating * Your thoughtful gift

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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You''ll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget''s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You''ll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don''t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You''re worth it * Don''t fall for... * We make life easier * You''re one of a select few... * discriminating * Your thoughtful gift

Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9780071467858
Indbinding: Paperback
Udgave: 2
ISBN-10: 0071467858
Kategori: Reklame
Udg. Dato: 16 apr 2006
Længde: 8mm
Bredde: 215mm
Højde: 217mm
Forlag: McGraw-Hill Education - Europe
Oplagsdato: 16 apr 2006
Forfatter(e): Richard Bayan
Forfatter(e) Richard Bayan


Kategori Reklame


ISBN-13 9780071467858


Sprog Engelsk


Indbinding Paperback


Sider 160


Udgave 2


Længde 8mm


Bredde 215mm


Højde 217mm


Udg. Dato 16 apr 2006


Oplagsdato 16 apr 2006


Forlag McGraw-Hill Education - Europe

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