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A Philosophy of Communication of Social Media Influencer Marketing

- The Banality of the Social
Af: Kati E. Sudnick Engelsk Hardback

A Philosophy of Communication of Social Media Influencer Marketing

- The Banality of the Social
Af: Kati E. Sudnick Engelsk Hardback
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Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.

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Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 202
ISBN-13: 9781666920789
Indbinding: Hardback
Udgave:
ISBN-10: 1666920789
Kategori: Medievidenskab
Udg. Dato: 28 nov 2023
Længde: 20mm
Bredde: 236mm
Højde: 159mm
Forlag: Lexington Books
Oplagsdato: 28 nov 2023
Forfatter(e): Kati E. Sudnick
Forfatter(e) Kati E. Sudnick

Kategori Medievidenskab

ISBN-13 9781666920789

Sprog Engelsk

Indbinding Hardback

Sider 202

Udgave

Længde 20mm

Bredde 236mm

Højde 159mm

Udg. Dato 28 nov 2023

Oplagsdato 28 nov 2023

Forlag Lexington Books

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